Privacy Policy Notice

Be Free University, LLC Privacy Policy

Effective Date: September 1, 2026 · Last Updated: October 12, 2026

Be Free University, LLC (“Be Free University,” “BFU,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access our websites, mobile app, platforms, products, services, events, communications, and related offerings (collectively, the “Services”).

By using our Services, you consent to the practices described in this Privacy Policy.

1. COMPANY INFORMATION

Be Free University, LLC
PO Box 64007
Gary, IN 46401
United States

Support: [email protected]
Compliance: [email protected]

2. INFORMATION WE COLLECT

We collect information in two ways: (1) information you provide to us, and (2) information collected automatically.

2.1 Personal Information You Provide

You may voluntarily provide personal information when you:

Create an account
Purchase a product, subscription, or event ticket
Register for a conference, workshop, or training
Subscribe to emails or SMS messages
Fill out forms or surveys
Contact customer support

This information may include:

Name
Email address
Phone number
Mailing address
Billing information (processed by third-party payment processors)
Account credentials
Business or professional information

We do not store full credit card numbers. Payments are processed securely by third-party processors.

2.2 Information Collected Automatically

When you interact with our Services, we may automatically collect:

IP address
Browser type and device information
Operating system
Pages viewed, links clicked, time spent
Referring and exit URLs
Approximate location data (city/state level)

This information helps us operate, secure, and improve our Services.

3. HOW WE USE YOUR INFORMATION

We use your information to:

Provide and deliver Services
Create and manage user accounts
Process payments and transactions
Communicate with you about your account, purchases, or events
Send service-related emails, SMS messages, and notices
Provide customer support
Improve our products, content, and user experience
Conduct analytics and internal reporting
Send marketing and promotional communications (you may opt out)
Detect fraud, abuse, or violations of our Terms

4. SMS AND EMAIL COMMUNICATIONS

If you provide your phone number or email address, you consent to receive communications related to:

Account activity
Purchases and billing
Events and trainings
Marketing and promotional messages

You may opt out at any time:

SMS: Reply STOP
Email: Click the unsubscribe link or contact support

Message and data rates may apply.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to:

Enable core site functionality
Remember user preferences
Analyze traffic and performance
Support advertising and retargeting campaigns

We may use third-party tools such as Google Analytics, Meta (Facebook), TikTok, and similar platforms.

You can control cookies through your browser settings. More information is available in our Cookie Policy.

5.1 Session Recording and Heatmaps

On our public marketing pages, we use Microsoft Clarity, a behavioral analytics service provided by Microsoft Corporation, to understand how visitors interact with our website. Clarity captures information such as mouse movements, clicks, scrolling, page views, referring URL, browser type, operating system, device type, and approximate geographic region at the country or city level. We use this information to produce heatmaps and session replays that help us identify confusing navigation, broken pages, and content that is not serving visitors well.

Clarity masks text entered into form fields, including names, email addresses, phone numbers, and payment information, before that data is transmitted. We do not use Clarity to capture the content you type into forms.

Session recording is limited to our publicly accessible marketing pages. We do not record sessions of logged-in members, and we do not record any member-only area of the site, including the Freedom Calculator, Credit Rocket, the Spending Tracker, the Zero Debt Accelerator, Easy Estates, course pages, community pages, checkout, cart, or account pages.

Microsoft may use the data collected through Clarity in accordance with the Microsoft Privacy Statement, available at privacy.microsoft.com/privacystatement. Additional information about Clarity is available at clarity.microsoft.com/terms.

6. SHARING OF INFORMATION

We do not sell your personal information.

We may share information with:

Payment processors
Email and SMS service providers
Hosting and analytics providers
Event platforms and ticketing systems
Legal or regulatory authorities when required by law
Service providers who assist in operating our business

All service providers are required to safeguard your information.

7. EVENTS AND PUBLIC INTERACTIONS

If you attend events, participate in community forums, or engage in public features:

Information you share publicly is visible to others
Photos, videos, or recordings may be captured
By attending, you consent to use of your likeness for business and promotional purposes unless prohibited by law

8. DATA RETENTION

We retain personal information only as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal, accounting, or regulatory requirements
Resolve disputes and enforce agreements

Session replay data collected through Microsoft Clarity is retained by Microsoft for 30 days from the time of recording. Aggregated interaction data used to generate heatmaps is retained for up to nine months.

9. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the right to:

Access your personal information
Correct or update information
Request deletion of your data
Object to certain processing
Opt out of marketing communications

Requests may be submitted to [email protected].
We may need to verify your identity before processing requests. To delete your account and data, follow the steps in Section 15.

9.1 Opting Out of Session Recording

You may opt out of Microsoft Clarity data collection at any time by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info and selecting Microsoft. Clarity also honors the Global Privacy Control (GPC) signal, which you can enable in supported browsers or browser extensions. Please note that Clarity does not currently respond to browser “Do Not Track” settings.

10. CHILDREN’S PRIVACY

Our Services are not directed to children under 13.

We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have collected such information, we will delete it promptly.

If you believe a minor has provided personal information, contact [email protected].

11. DATA SECURITY

We use administrative, technical, and physical safeguards to protect personal information. However, no system can be guaranteed 100% secure. You use our Services at your own risk.

12. THIRD-PARTY LINKS AND PLATFORMS

Our Services may link to third-party websites, apps, or platforms. We are not responsible for their privacy practices. Review their policies separately.

13. OUR MOBILE APP

The Be Free University app for iPhone, iPad, and Android uses the same account and the same access as our website. When you use the app, we collect the information described in this policy, plus the following:

Sign-in. You sign in with your existing Be Free University account. The app keeps a secure sign-in token on your device so you stay signed in. Your password is not stored on your device.
Camera and photos (only if you choose to use them). Used to add a profile photo or cover image and to share photos in Free Nation. We only receive the photos you choose to upload.
Microphone (only if you choose to use it). Used when you talk with Lisa, our voice assistant. Audio is used to respond to you during the conversation.
Push notifications (only if you allow them). We store a notification token for your device so we can send account, community, and learning notifications. Notifications are delivered through Expo, Apple Push Notification service, and Google Firebase Cloud Messaging.
Community content. Posts, comments, photos, messages, groups, connections, and profile information you share in Free Nation. Content you post is visible to other members based on where you post it. Private messages are visible to the people in the conversation.
Learning activity. Lessons and trainings completed, workbook answers, quiz activity, video playback position, progress, points, and milestones, so your progress stays the same on the app and the website.
Tools. Some tools open our website inside the app. Information you enter there is handled as described in this policy.
Device information. Device type, operating system and app version, and technical information needed to deliver app updates and keep the app working.

You can turn off camera, photo, microphone, and notification access at any time in your device settings. The app does not show third-party ads, does not track you across other companies’ apps or websites, and does not collect your precise location.

14. AI ASSISTANTS AND OUR PHONE LINE

Lisa. Lisa is the AI community assistant on our website and app. When you chat or talk with Lisa, your messages (and your voice, if you use voice) are processed by our AI service providers to create Lisa’s responses. Lisa conversations may be kept with your account to support you and improve our Services. Please do not share sensitive information with Lisa, such as Social Security numbers, full bank or card numbers, or passwords.

Phone and text. Calls and text messages to our support line may be answered by an AI assistant, transferred to our team, and recorded or transcribed so we can help you and keep accurate records.

15. DELETING YOUR ACCOUNT AND DATA

You can ask us to delete your Be Free University account and the personal data connected to it at any time. This applies to the website and the mobile app, which share one account.

How to request deletion

Use our account deletion request form, or email [email protected] from the email address on your account with the subject line “Delete my account.” You can also reach us through our Contact page.
We will verify your identity and reply to confirm your request.
We will complete the deletion within 30 days of confirming your request and let you know when it is done.

Before you request deletion, please cancel any active membership so you are not billed again. Deleting your account ends your access to the website and the app and cannot be undone. If you only want certain information deleted (for example, your community posts) without closing your account, email us and tell us what you would like removed.

What we delete

Your account and profile, your community posts, comments, photos, and messages, your learning progress and workbook answers, information you saved in our tools, your device notification tokens, and your Lisa conversation history.

What we may keep

Records of purchases, payments, and refunds that we are required to keep for tax, accounting, and legal purposes, and information needed to prevent fraud or resolve disputes, only for as long as the law requires. Copies of messages already delivered to other members may remain visible to them. We may keep information that has been combined or de-identified so that it no longer identifies you.

16. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of our Services constitutes acceptance of changes.

17. CONTACT US

If you have questions or concerns about this Privacy Policy:

Be Free University, LLC
PO Box 64007
Gary, IN 46401

Email: [email protected]
Support: [email protected]