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Skill Library · Business

Business Builder

Turn an idea into a business, or a business into a company: model, market, message, brand and scale.

  • 15 minutes a day
  • Certificate when you finish

Why it's worth your time

Freedom grows fastest when you own something that pays you. But a business is more than an idea. It is a model, a market and a message that makes people buy.

Business Builder takes you through it all: finding a problem worth solving, mapping your business on one page, choosing your market and message, building a brand people remember, scaling from within, and stepping into the real job of a CEO.

Made for

  • New entrepreneurs with an idea
  • Business owners ready to grow
  • Members in Pillar 6 making the business decision

What's inside

  1. Concepts that solve problemsFind a business idea people will actually pay for.
  2. The Business Model CanvasMap how you make money, who you serve and how you deliver, on one page.
  3. Target market and messageIf you sell to everyone, you sell to no one. Find your people.
  4. Branding and messagingTwo modules on building a brand and saying the right thing.
  5. Scaling from withinGrow with systems and people instead of more of your own hours.
  6. CEO versus ownerThe real job of a CEO, and how to step into it.

Inside this training

Fifteen minutes a day. One lesson at a time.

Course Content